McCarty’s Bakery

McCarty’s Bakery is a brand of authentic Irish soda bread mixes. The brand began with cultural image research which led to a deeper dive into the tradition of soda bread, crocheted lace, and the architecture of Irish cottages. Crocheted lace inspired the logo and became a graphic element for the brand, and the short white cottage became the packaging, with different illustrations for the windows and doors of every flavor.