Bluegrass Roots
Brand design for KY’s non-profit bipartisan voting advocate
Bluegrass Roots is a non-profit voting advocate founded in 2023 to protect the voting rights of all Kentuckians, including new voters, minorities, and felons. The brand’s focus on bipartisanship and inclusivity inspired a modern brand identity, free of conservative reds and liberal blues, with a uniquely KY chicken calling everyone to vote.
After establishing logo, color, and typography, the team split up to focus on important brand applications like letterhead, business cards and social media. My responsibility was primarily website design, which was kept clean and responsive.
